Hey Reader,

Yesterday, I stopped at a new coffee shop in a trendy neighborhood.

Me: I’ll take a cold brew. Oat milk. One packet of Splenda.
Barista: We don’t have sugar.

Me: You... don't have sugar?
Barista: We have syrups.

She pointed to a little sign—

Vanilla.
Salted maple.
Cherry.
Spiced rosemary.

🤯

Just as I was about to flee this artisanal nightmare, my coffee date walked in.

In case you’re wondering—I ordered it black.

Maybe I’m the first weirdo to ask for sugar in my coffee.

Or maybe... they've spent so much time surrounded by fancy schmancy syrups that they forgot how strange it sounded to someone walking in for the first time.

"Wait... you don't have sugar?"

Trial lawyers can fall into the same trap.

When you've lived with a case long enough, the things that should make you stop and say "Wait... what?" start to feel ordinary.

Steve and I were talking with one of our clients this week.

We meet with her twice a month to strategize on her cases.

As we were wrapping up an hour of discussing witnesses, timelines, and strategy, she casually said:

"Oh yeah... my client's sister said..."

(A case detail that immediately changed the direction of the conversation.)

Steve and I stopped.

"Wait. Why are we just hearing this now?"

To the attorney: It was another detail in a case she'd been living with for weeks.

To us: It was the first thing we'd have written on the whiteboard pointing toward reasonable doubt.

It’s why we looove strategy sessions.

Especially when we heard this from the attorney afterwards:

She hadn't forgotten the fact.
She'd forgotten it was surprising.

Our storytelling Spidey-senses zone in on the facts that have become ordinary to you—but won't be ordinary to a juror.

And sometimes the breakthrough isn't finding new evidence.

It's finally hearing the evidence you've had all along.

Schedule a free 30-minute strategy session and we’ll help you pressure test your case on the spot.

You might already have your "Wait... what?" moment.

Let's find it together… the sooner the better!

→ [Schedule HERE]​

Your sweetener-loving trial consultants,

PS. I'll probably return to that hipster cafe. Still thinking about their blueberry scone. I’ll just bring my own Splenda.

PPS. Every case has a "Wait... what?" moment. Click HERE to find yours.

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